The aim of this proposal is to update and to upscale Krest’s identity, growing fromd a profound respect in regard to its values, history and traditions.
Our objective is to underline its eclecticism, high standards of demand and sophistication through a contemporary graphic expression. Ensuring both evolution and continuity, we propose to change the brand’s typeface and symbol while preserving the structure of the previous identity work. Our eyes are set at the future while still considering the legacy and acknowledgment Krest has conquered over the years.
Our tone should be precise and assertive, relaxed and clear. Informal yet elegant. Institutional, but without losing its personal touch.
Krest’s logo typeface builds from a robust sense of construction resembling a solid architectural structure. Symbolizes trust and soundness, core values that we want to associate with our brand.
The elegant quality of typography allows us to immediately access the essence of a brand without limiting its meaning. Carefully chosen and adapted to both digital and printed environments, typography plays a central key role in a straight forward approach.
The symbol casts the letter ‘k’ into a closer look, conveying attention for details. A redesigned and upscaled Krest identity brand scope which maintains a link with the previous approach.
Architecturally speaking, the choice of high-end materials reflects on the quality of construction itself. Our graphic approach echoes the same. The way we communicate on printed media, explores different materials based on their quality and distinctiveness.
Our inspiration came from the colours from Nazar, an ancient eye-shaped amulet first recorded by the Mesopotamian about 5,000 years ago in cuneiform on clay tablets. This figure can be found in Jewish, Christian and Muslim cultures as well as Buddhist and Hindu societies.
Two main colours are used, Blue — meaning sight, surveillance, attention, good karma and positive energies and Light Blue — standing for the sky and truth.
We explored a dynamic palette of blues. Using a wider variety of colours allows us to work further on the idea of detail, relating to high-end and premium contexts.
C53 M2 Y1 K0 (U)
C67 M2 Y0 K0 (C)
R70 G177 B219
C70 M30 Y0 K0 (U)
C90 M48 Y0 K0 (C)
R0 G74 B211
C93 M54 Y0 K0 (U)
C100 M69 Y0 K0 (C)
R10 G36 B114
C22 M4 Y15 K8
R181 G194 B183
C33 M12 Y18 K30
R146 G155 B147
C52 M23 Y30 K74
R99 G106 B100
C50 M30 Y40 K90
R60 G64 B60
Extensive presentation templates — both in Keynote (preferable) and Powerpoint — with most of presentations needs contemplated. You can download the files at the bottom of this brandbook in the Downloads section.
Marty Neumeier, The Brand Gap (2005)
The complexity of sub-branding lies in highlighting the integrity of the main identity within the necessary differentiation of each product. Maintaining the coherence of the whole within a diversified structure of products and brands.
We use Krest’s symbol in each segment guaranteeing the necessary coherence and diversity. Also, the symbol plays in a semantic role: diverse brands within determinant Krest. In the future, we plan to explore different metallic colours as an additional reinforcement of each sub-brand singularity.
Once again, typography leads a structured narrative, distinguishing sub-brands in an orderly and stylish fashion.
For this project, photography with a strong character and quality is essential. With this in mind, we propose to develop a mood board that guides the entire creative process whilst emphasising two viewpoints:
The website reflects all the principles of communication put into play, it is where all the different elements articulate, where information embodies emotional and persuasive factors through a visual language that enhances the singular characteristics of each project, product and idea.
Nesta secção estão os links para todos os ficheiros necessários à produção. Garantimos que são as versões finais e actualizadas. Se algo não estiver como esperado por favor preencha o formulário descrevendo o que necessita. Here you can find links for all production files needed. We assure all files are up to date. If something is missing please fill in the form below describing what you need and we’ll reply to you shortly.
A group of insanely passionate human beings. Together we form a design studio working with different creative fields. Hungry for ideas, we love to create together, using the transformative power of design to simplify communication, elevate experiences and engage people everywhere, anywhere.
Effective design and effective relationships come from one simple concept: collaboration. We truly believe in that and get excited about starting visual dialogues, learning about you and collaboratively making something beautiful. We are illustrators, photographers, copywriters, engineers, programmers and, of course, designers, always creating and re-creating the way people interact.
9 to 5? We don’t buy it. We question established concepts and rules and we work in a decentralized way in order to build the reality we believe in: a better, freer, more inspiring world.
We have an ever-growing network of experts from different creative and technological fields. We are based in Porto, Portugal. We move towards what moves us.
At kickvoidlöop we are a group of people moving around the world and hopefully moving the world!
All ideas presented, including all related documents remain exclusively the property of kickvoidLoop until the adjudication of the project under a written agreement. Until the project finishes all proposals made are exploratory and subject to alteration. We use several mockups to better suit real application contexts, although be aware the end result may differ from presented images.